5 steps to refining a niche and leveraging specialization

As a recruiter on CBREX, our machine learning powered curation engine improves your performance by matching you with open requisitions you are most likely to fulfill. Over time, you can establish and strengthen your credentials as a specialist for a set of skill domains and earn higher payouts.

Chasing three or more niches can be challenging, especially in a hyper-competitive market such as recruitment – which is why agencies are becoming increasingly specialised and finding a niche to work with. The recruiting industry is no longer only about sorting through resumes and recommending the finest candidates to your clients. As great talent continues to elude them, businesses are beginning to demand more from their recruiters. If you're a recruiting agency that focuses on a specific industry niche, you'll need to consider whether you're doing enough to stand out.

  1. Follow your passion
    What disciplines or industries do you find yourself drawn to? Is there a nugget of gold in your current industry that you're especially drawn to? What makes you want to read an industry publication on a Saturday? What industry will you be reading about in the business pages every day? If you're passionate about anything, you'll put in a lot more effort to succeed, so start thinking about it now.
  2. Understand your market
    Businesses rely to recruiters to discover the appropriate individual quickly when they require certain experience or a specific skill in a candidate. As a generalist recruiter, you'll be well-prepared thanks to your extensive knowledge of local business conditions. You're aware of where growth is taking place, which organizations are eliminating positions, and where new prospects are coming from. As a specialised recruiter, you'll be familiar with your target market and have access to a prospect database, making it simple to contact a candidate when a position opens up.
  3. Position yourself as an expert in the field
    You can easily present yourself as the specialist in your local area or niche once you know everything there is to know about your market and everyone in it. Clients will put their faith in a local expert or niche recruiter to discover the perfect talent quickly.
  4. Get insights on your niche
    It's time to make some calls to folks who can give you the inside scoop once you've decided on a suitable specialty. Call top executives at these organisations and perform a survey with them, inquiring about growth expectations, critical needs, relationships with recruiters, and so on.
  5. Get creative with job description
    Use creativity in your job descriptions if you're posting on job boards. Don't merely write specific abilities and qualifications to fill up the area. Rather, you must persuade the candidate that doing business with your customer is a preferable option.

For most recruiters, the issue with specialization isn't that it's too narrow, but that it's not narrow enough. To acquire the benefits of name recognition, momentum, and reputation, go deep into your chosen niche. All the best and happy hiring!